Consumer products brand design is quite often incorrectly predicted on the ideas that compels the customers to take ration and informed decisions. As a matter of fact, most of them are purely instinctive and reactive. Studies show that customers make their decisions on the basis of their instinct of colors, shapes, and familiarity of the location. In order to be successful, each brand must have their distinctive opinion and be able to express it unequivocally and unique reason for being. Effective packaging makes it convenient to grasp the identity of the customer. Here are the obligations every product packaging must fulfill.
- Stand out
You must aim to brand your customer’s signpost to the category. Simply covering the shelf and shouting louder would do you no good. You will require a point of orientation on the package that derives a shopper’s view and articulates the essence of the proposition. This can be made possible with cusps. They are sharp and pointy shapes that trigger fear, caution, and danger.
- Be Simple.
Simple design is always deemed effective. In a busy market, it is very rare to experience moments of audio or visual calm to entice us to itself. For instance, Buster, the dry cleaner unseated the England giant by infusing power graphics to typify the products in the aisle. The brand also recognized the emotional agitation of the customers to be helpful in unclogging the drain and responded with a calm, clean and a sober pack to be contrasted with the visual noise at the shelf. The sales elevated to 42 percent and the market share hit 30 percent with no above the line support.
- Pass the five-year-old test.
If you are able to articulate your brand to a five year old child, send them into a store to purchase it, and actually get it, your packaging plays a great role in creating an iconic connection. Customers will return to your store a week, then another to seek to. The key to this kind of loyalty is a distinctive brand mark. For instance, if you tell to a five year old to fetch a salt pack with the girl donning a yellow coat carrying an umbrella, the child will return with the Morton Salt. Similarly, you can also ask for a blue pack with the huge black and white cookie being splashed in milk, the child will return with a pack of Oreos.
For similar insights, visit belley.net.